Website Redesign Estimate Template

A redesign estimate gives a client a number they can take to a budget meeting, with enough detail that they can see where it goes. This template prices a redesign phase by phase, from discovery and content migration through launch, and says plainly what isn't included.

  • Discovery
  • Design
  • Development
  • Launch
  • Online approval by your client
Free, no account needed to start. Not legal advice.

Use it when a client asks what a redesign would cost before they're ready for a full proposal.

The full template

Every line, price, and note is yours to change when you use the template in Clientary, and your client's details fill in from their record.

In the editor, the totals add up as you type. Once you send it, your client accepts it online, and it's ready to become an invoice. Edit this template online

Website Redesign

A redesign of your current website on a modern content management system, keeping your existing content and search rankings. The estimate covers about 12 pages built from 5 page templates, with your team able to edit every page after launch.

Discovery
Discovery workshop and site audit$1,200.00
Sitemap and content plan$600.00
Design
Homepage design$2,200.00
Interior page templates (4)$2,200.00
Development
Content management system setup$1,500.00
Page template build (5)$2,000.00
Content migration (pages) (12)$720.00
Redirects from old pages$300.00
Launch
Testing across browsers and devices$500.00
Launch and team training session$400.00
Total$11,620.00

Notes

This estimate is valid for 30 days. Final pricing is confirmed in the proposal once the scope is agreed.

Not included: copywriting, photography, hosting, and paid plugins or fonts. We're happy to quote any of these separately.

How to use this template in Clientary

  1. Edit it online. Change any line item, price, or note, or add your own. No account needed.
  2. Preview it as your client will see it. Fill in who it's for and pick a design.
  3. Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your estimate is waiting in your new account with your client's details filled in.
  4. Send it for approval. Your client accepts it online, and you can turn it into an invoice or a project.

Learn more about estimates in Clientary.

Frequently asked questions

What's the difference between a website estimate and a proposal?

An estimate is the price and what it covers, often sent first so the client can check their budget. A proposal adds your approach, process, timeline, and terms, and is what the client signs to start.

How long should a website estimate be valid?

Thirty days is common. It keeps your pricing current and gives the client a gentle deadline to decide.

Is this website redesign estimate template free?

Yes. Read and copy the full text on this page, or edit it online and see it as your client will. When it's ready, start a free Clientary trial to send it or download it as a PDF.

Has a lawyer reviewed this template?

No. It's a general starting point written by Clientary, not legal advice, and it hasn't been reviewed by a lawyer for your situation or the laws where you and your client work. Have your own counsel review it before you use or sign it.

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