The full template
Words in brackets, like [Client Name], fill in automatically from your client's details when you use the template in Clientary.
In the editor, you can change any section and package options. Once you send it, your client picks a package and signs online. Edit this template online
Thank you for inviting [Company Name] to propose on your video project. This proposal covers the creative approach, production plan, deliverables, budget options, and terms.
The Brief
[Client Name] needs [describe the video, for example: a 90-second brand film for the website homepage, plus three 15-second cutdowns for social media]. The video should:
- [Goal, for example: show the team and the craft behind the product]
- [Goal, for example: work without sound for social feeds, with captions]
- [Goal, for example: be ready to launch with the new website on a set date]
Production Plan
Pre-production. Creative treatment, script, shot list, location scouting, casting if needed, and a production schedule. You approve the treatment and script before we shoot.
Production. A professional crew on location, with cinema cameras, lighting, and audio. The number of shoot days depends on the package.
Post-production. Editing, color grading, sound mixing, licensed music, motion graphics, and captions.
Deliverables
- Final videos in the lengths and aspect ratios agreed, delivered as high-resolution files
- Captioned versions for social media
- Two rounds of revisions on the edit, with notes consolidated in one document per round
Raw footage is archived for 12 months and available on request for a transfer fee.
Budget options
Each option includes pre-production, production, and post-production as described. Travel beyond 50 miles, location fees, and talent fees are billed at cost with your approval.
| Pre-production and script | $2,000.00 |
| Crew and equipment, half day | $3,500.00 |
| Editing, color, and sound | $3,000.00 |
| Music license | $300.00 |
| Total | $8,800.00 |
| Pre-production and script | $3,000.00 |
| Crew and equipment, full day | $6,500.00 |
| Editing, color, and sound | $5,000.00 |
| Social cutdowns (3) | $1,350.00 |
| Music license | $500.00 |
| Total | $16,350.00 |
| Pre-production, script, and casting | $4,500.00 |
| Crew and equipment, 2 days (2) | $13,000.00 |
| Editing, color, and sound | $8,000.00 |
| Motion graphics package | $2,500.00 |
| Social cutdowns (6) | $2,700.00 |
| Music license | $800.00 |
| Total | $31,500.00 |
Usage and Licensing
On full payment, [Client Name] may use the final videos in perpetuity on its own websites, social channels, and presentations. Paid broadcast or television use, and use of footage by third parties, require a separate license. Licensed music is limited to the terms of its license.
Scheduling, Weather, and Cancellation
Shoot dates are reserved when the deposit is paid. If you postpone more than 7 days before the shoot, we'll reschedule at no charge. Within 7 days, 50% of the production day fee is due. If weather or safety prevents an outdoor shoot, we'll reschedule together at no extra charge.
Revisions
Two rounds of edit revisions are included. Further rounds, or changes to the approved script after the shoot, are billed at $125 per hour.
Payment Terms
50% of the selected budget is due on signing to reserve shoot dates, and 50% on delivery of the final files. Invoices are due within 15 days. Final files are delivered once the balance is paid.
Acceptance
Choose a budget option and sign below to accept this proposal and reserve your production dates.
How to use this template in Clientary
- Edit it online. Change any section, add your own, and add a fee table with packages the client can choose from. No account needed.
- Preview it as your client will see it. Fill in who it's for and pick a design.
- Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your proposal is waiting in your new account with your client's details filled in.
- Send it to be signed. Your client reviews, chooses a package, and signs online, and you can see when it's viewed and signed.
Learn more about proposal software in Clientary.
