Marketing Campaign Estimate Template

A campaign estimate has to separate two budgets a client often blurs together: what the agency charges, and what goes to the ad platforms. This template prices strategy, creative, and management for an eight-week launch campaign, and recommends the ad budget on its own so the client can approve both.

  • Strategy
  • Creative
  • Campaign management
  • Online approval by your client
Free, no account needed to start. Not legal advice.

Use it when a client asks what a launch, promotion, or seasonal campaign would cost before a full proposal.

The full template

Every line, price, and note is yours to change when you use the template in Clientary, and your client's details fill in from their record.

In the editor, the totals add up as you type. Once you send it, your client accepts it online, and it's ready to become an invoice. Edit this template online

Product Launch Campaign

An eight-week paid and organic campaign to launch your new product, with messaging, ad creative, a landing page, setup and management on two ad platforms, and weekly reporting. Advertising spend is separate and paid directly to the platforms.

Strategy
Campaign strategy and messaging$2,500.00
Audience and keyword research$1,200.00
Creative
Ad creative (static and short video) (12)$1,800.00
Launch landing page$2,400.00
Launch email sequence (3 emails)$900.00
Campaign management
Tracking and conversion setup$800.00
Campaign management (weeks) (8)$3,600.00
Weekly reporting and wrap-up review$1,200.00
Total$14,400.00

Notes

This estimate is valid for 30 days. We recommend an advertising budget of $12,000 over the eight weeks, paid directly to the ad platforms and not included above.

We'll confirm the plan, timeline, and terms in a proposal once you're ready to go ahead.

How to use this template in Clientary

  1. Edit it online. Change any line item, price, or note, or add your own. No account needed.
  2. Preview it as your client will see it. Fill in who it's for and pick a design.
  3. Start your free trial to send it. Confirm you'll have it reviewed, since templates aren't legal advice, and your estimate is waiting in your new account with your client's details filled in.
  4. Send it for approval. Your client accepts it online, and you can turn it into an invoice or a project.

Learn more about estimates in Clientary.

Frequently asked questions

How do agencies price a campaign?

Usually as fixed fees for strategy and creative, plus campaign management by the week or month. Some charge a percentage of ad spend for management instead. Pricing each part separately shows the client where the effort goes.

Should the ad budget be part of the estimate?

Recommend it, but keep it separate from your fees. The client pays the platforms directly, and seeing the two apart avoids confusion about what the agency is charging.

Is this marketing campaign estimate template free?

Yes. Read and copy the full text on this page, or edit it online and see it as your client will. When it's ready, start a free Clientary trial to send it or download it as a PDF.

Has a lawyer reviewed this template?

No. It's a general starting point written by Clientary, not legal advice, and it hasn't been reviewed by a lawyer for your situation or the laws where you and your client work. Have your own counsel review it before you use or sign it.

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