Your Company
October 17, 2026
Your Company
Your Client
123 Street Name, Ste 987
Sampletown, XY 50001
Thank you for inviting Your Company to quote on your shoot. This proposal covers the creative approach, how the shoot will run, what you'll receive, how you can use the images, and three packages to choose from.
[Summarize the brief, for example: product images for a new line of 12 skincare products, on white for the online store, plus lifestyle images for the launch on the website, social media, and email.]
Pre-production. A mood board and shot list for your approval, covering every product, angle, and setup. We'll book the studio and source props, and any models or stylists the shoot needs.
The shoot. A production day in the studio with a photo assistant, lighting, and tethered capture, so you can see and approve images on screen as we shoot. You're welcome to attend in person or join remotely.
Post-production. Color correction and retouching of every final image, from dust and blemish removal to background cleanup, delivered in the sizes and formats you need.
Each package includes pre-production, the shoot, retouching, and the usage license shown. Props, models, and stylists not listed are billed at cost with your approval.
Products on white for your online store
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Creative fee, half-day studio shoot |
1 | $1,500.00 | $1,500.00 | |
|
Photo assistant, half day |
1 | $300.00 | $300.00 | |
|
Studio rental |
1 | $400.00 | $400.00 | |
|
Retouched product images |
24 | $45.00 | $1,080.00 | |
|
Usage license: web and social, 2 years |
1 | $800.00 | $800.00 | |
| Total | USD $4,080.00 | |||
Products on white plus styled lifestyle scenes
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Creative fee, full-day studio shoot |
1 | $2,800.00 | $2,800.00 | |
|
Photo assistant, full day |
1 | $550.00 | $550.00 | |
|
Studio rental |
1 | $750.00 | $750.00 | |
|
Prop styling |
1 | $900.00 | $900.00 | |
|
Retouched product images |
24 | $45.00 | $1,080.00 | |
|
Retouched lifestyle images |
10 | $95.00 | $950.00 | |
|
Usage license: web, social, and email, 2 years |
1 | $1,500.00 | $1,500.00 | |
| Total | USD $8,530.00 | |||
Product, lifestyle, and model images for a launch
| Description | Units | Unit Price | Total Price | |
|---|---|---|---|---|
|
Creative fee, two-day shoot |
2 | $2,800.00 | $5,600.00 | |
|
Photo assistant, two days |
2 | $550.00 | $1,100.00 | |
|
Studio rental |
2 | $750.00 | $1,500.00 | |
|
Prop and wardrobe styling |
2 | $900.00 | $1,800.00 | |
|
Hair and makeup artist |
1 | $850.00 | $850.00 | |
|
Retouched product images |
24 | $45.00 | $1,080.00 | |
|
Retouched lifestyle and model images |
20 | $95.00 | $1,900.00 | |
|
Usage license: all digital and in-store print, 3 years |
1 | $3,500.00 | $3,500.00 | |
| Total | USD $17,330.00 | |||
Your Company keeps the copyright in all images. On full payment, Your Client receives a non-exclusive license to use the delivered images in the media and for the term in the selected package, starting on delivery. The license covers Your Client's own channels and can't be transferred or sublicensed. Paid print advertising, packaging, billboards, and use beyond the term need an extended license, which we're happy to quote. Model releases cover the same media and term.
We can shoot within three weeks of your signed approval, and deliver retouched images within 10 business days of your final selection.
You can reschedule once at no charge with at least seven days' notice. Within seven days of the shoot, 50% of the creative fee is due, along with any studio and crew costs we can't recover.
50% of the selected package is due on signing to reserve the shoot date, and 50% on delivery. Invoices are due within 15 days. Images are delivered and licensed once paid in full.
Choose a package and sign below to accept this proposal and reserve your shoot date.