Estimate #1001

Brand Identity

Estimate No. 1001
Prepared Date October 17, 2026
Expiration Date November 16, 2026

Prepared By

Your Company

Prepared For

Your Client

123 Street Name, Ste 987

Sampletown, XY 50001

Scope

A complete brand identity, from a strategy workshop to a guidelines document your team and partners can use. Includes three concept directions and two rounds of refinement on the one you choose. Launch pieces are listed separately and are optional.

Description Qty Unit Price Total Price
Strategy

Discovery workshop and strategy brief

1 $2,500.00 $2,500.00
Identity

Logo design (three concept directions)

1 $6,000.00 $6,000.00

Color palette and typography

1 $1,200.00 $1,200.00

Graphic elements, patterns, and iconography

1 $2,500.00 $2,500.00

Brand guidelines

1 $3,000.00 $3,000.00
Launch pieces (optional)

Business cards and stationery

1 $1,500.00 $1,500.00

Social media templates

1 $1,800.00 $1,800.00

Presentation template

1 $2,000.00 $2,000.00
Total Due USD $20,500.00

Estimate Notes

This estimate is valid for 30 days. Fonts and stock imagery are licensed separately, and we’ll tell you about any you need before buying them.

Most identities take eight to ten weeks from kickoff. We’ll confirm the schedule and terms in a proposal once you’re ready to go ahead.